There are two factors that motivate people to do what they do: the desire to avoid pain or the desire to gain pleasure. This principle is that causes the "yo-yo pattern" in some people; they go back and forth between taking action to create change and losing their drive to take any action at all.

If you want to create permanent and consistent change, the key is to develop a new set of patterns of how to get out of the pain and into the pleaser. We must use pain to motivate and pleasure to inspire us and keep the teeter toter in check .