Tao of Sports Ep. 6 - Shane Harmon (Deputy CEO/GM Commercial, AFC Asian Cup 2015
Nov 21, 2012 ·
1h 2m 21s
Harmon is organizing the premier senior competition of the Asian Football Confederation for host city Sydney, Australia in 2015, featuring the top 16 national teams of the AFC. Harmon previously...
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Harmon is organizing the premier senior competition of the Asian Football Confederation for host city Sydney, Australia in 2015, featuring the top 16 national teams of the AFC. Harmon previously served for 4 years in Wellington, New Zealand as GM of Marketing and Communications for the New Zealand Rugby All Blacks, a legendary team in which Harmon hit a ticket sales target of $268.5m NZD ($220m USD) for the Rugby World Cup in 2011, ten times higher than any event ever held in New Zealand. Harmon’s World Cup social media reach drove enough revenue that it is considered by Facebook, Inc., to be a definitive case study on how to successfully use Facebook to sell tickets online. Prior to that, Harmon was GM of Marketing for the Australian Rugby Union for 5 years in Sydney, overseeing the World Cup in 2003, the biggest global sporting event of the year, delivering $200 million in ticket sales for his tenure. Reach him on Twitter: @ShaneHarmon
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