Tao of Sports Ep. 180 – Chris Palin (VP of Sales & Marketing, Florida Everblades)
Jul 8, 2013 ·
35m 9s
Don’t tell Chris Palin that a local team has a harder time trying to sell hockey in their market than he does. Palin’s Everblades have no residences to the West...
show moreDon’t tell Chris Palin that a local team has a harder time trying to sell hockey in their market than he does. Palin’s Everblades have no residences to the West (Gulf of Mexico) or the East (The Florida Everglades). Palin also has to deal with a population age in the mid-60s, with games at night when most of his residences may not want to drive. Despite that, Palin has helped increase sales of the Everblades hockey team, by focusing on a fan-first mentality. Palin discusses the ways in which his ECHL hockey team has developed a firm loyalty brand with the residents and is growing continuously with the businesses in the market.
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