Ep. 596 - Heather Martin (Sports Community Relations)

Ep. 596 - Heather Martin (Sports Community Relations)

0 0 3 years ago
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She managed to cross the "chasm" between college athletics and professional sports, serving in a high level for both, and lived to tell about it. Heather Martin shares her insight into what became her passion, which is sports community relations, and how she helped define the Detroit Pistons brand with the locals over the past five years. Martin talks about why the NBA transitioned to a big community relations output, and how it is helped increase not only awareness, but engagement, ... See More

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