Ep. 572 - Michael Rust (Analytics, Miami-Ohio/Aspire)

Ep. 572 - Michael Rust (Analytics, Miami-Ohio/Aspire)

0 0 3 years ago
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Michael Rust is part of the analytics revolution for third party ticket sales groups, serving as the coordinator for database marketing at the Aspire Group, on the campus of Miami-Ohio University. Rust discusses how he goes about merging a lot of different segmentations together, from various campus constituencies, then presenting that information to administration. Rust says that he doesn't expect everyone to fully understand data, but that the same group should be able to engage with ... See More

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