Ep. 563 - Michael Cross (Assistant AD, Penn State)

Ep. 563 - Michael Cross (Assistant AD, Penn State)

0 0 3 years ago
26 Plays 3 Downloads
Michael Cross is at the definitive point of where college athletics is headed, seeking new business opportunities to buoy financial goals. Cross is a former athletic director at Bradley, and understands the new normal of seeking out hard to reach dollars through corporate sponsorship support. Cross discusses some of the avenues in which there may be opportunities, but only if they fit within the vision and the brand of the college athletic department as a whole. Cross talks about his blog, The ... See More

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