Ep. 326 – Scott Lane (President, West Michigan Whitecaps)
Apr 23, 2014 ·
38m 38s
Scott Lane has been overseeing one of the more unique minor league baseball franchises in the West Michigan Whitecaps, but that didn’t prepare him for one of the ultimate national...
show more
Scott Lane has been overseeing one of the more unique minor league baseball franchises in the West Michigan Whitecaps, but that didn’t prepare him for one of the ultimate national stories that involved his operation in January 2013 when the White Cap’s stadium press box burned to the ground. Lane talks about the rebuilding effort of the club, including various ways that they not only rebuild, but grew their ticket base during the off-season when the team’s future was never in doubt. Lane discusses the White Caps’ incursion into the auto racing world, along with lessons learned in promotion and audience acceptance, and expands on what happens when the team’s 4,100-calorie Fifth-Third Burger drew the attention of Man Versus Food’s Adam Richman. Twitter: @WMWhitecaps
show less
Information
| Author | Tao of Sports Podcast |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
