Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring you more shows in the coming years. But this episode, we wanted to catch up with Dave Gerhardt, the VP of Marketing with Drift. He is the co-author of a new book called "Conversational Marketing" and it was just released on 1/30. In this book, he discusses how businesses need to change the way they capture leads and interact with customers. We break down a lot of the theories and stories from the book in this episode of Dave Gerhardt.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio