Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x growth as his agency continues to grow and help their clients. Ryan joined us on the show this week to discuss authenticity and empathy. A lot of businesses and marketers seem to ignore this step when writing their content. Plus, it helps with SEO! Listen to Erin, Tom, and Ryan discuss why this is so important to your marketing today on the EDGE!