When it’s time to get your schema mark-up in order, it’s frustrating to have to wait in what feels like an endless line for the developers to make time for it. This week’s featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for schema mark-up so you can bypass waiting on developers.