Episode 148: Encore Episode - Tweak your language (and thinking) to deliver more for your customer…

Episode 148: Encore Episode - Tweak your language (and thinking) to deliver more for your customer…

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In a terrific book by Steve DiGioia on how waiters can get their customers to leave a bigger tip, there are great nuggets on what ALL of us need to be doing to tweak our language as we communicate with customers.  In today’s PROJECT DISTINCT, Scott shows us how we can improve not just our words, but our THINKING, as well, to create distinction.

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