Over the past few years, Americans have been spending more and more on their furry friends.

Listen to Pet Industry Expert Mitch Felderhoff talking about this today LIVE on Newsradio 1190 WOWO broadcasting in Fort Wayne, Indiana. Felderhoff is the president and 4th generation co-owner of the all-natural pet food company, Muenster Milling, which is located about one hour north of DFW.

"So many pet owners associate food with love," explains Mitch. "One of the reasons we have a pet obesity epidemic is because we're overfeeding our pets and essentially loving them to death." Felderhoff just finished a "30 Days of Dog Food" challenge and gained international media attention by eating nothing but his own pet food for a month. He shed 30 pounds in 30 days.

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