How nonprofits can make better videos with Doug Scott
Video is such an important tool for nonprofits period. And for-profit companies as well because it's such a powerful communications medium.
Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement.
If you are looking to do a mix of creating your own organic content and then doing paid content, only ever pay for content that organically works well. Release it first, organically through your channel, and see if it starts to actually have organic engagement from it.
Going back to what works on social. The most engaging videos are under a minute on every platform.
With a virtual event now, pretty much anybody can attend your fundraiser from virtually anywhere in the world whenever they want to.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS POST: HOW NONPROFITS CAN MAKE BETTER VIDEOS
[just click to tweet]
HOW NONPROFITS CAN MAKE BETTER VIDEOS
Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau
Well, welcome back listeners another episode of Real marketing real fast. Today in the studio I've got joining me, Doug Scott. Now he is the founder and CEO of a company called tectonic video. They are a leading video agency for not for profits, and we had an amazing conversation around video, video strategy, what works, what doesn't work, what you should hire an agency for, what you should be doing in house user-generated content. And then we finished off our conversation today, talking about remote and online fundraisers for not for profits and how this is working for businesses as well. So taking these big goals and events and what happens now that we're not gathering in large groups. So Doug and his team have worked with not for profits all across the US and around the world to create award-winning videos that drive massive results for the nonprofits and charities that he works with. He's been featured in The New York Times, NPR CNN, and ad week and he is a frequent guest lecturer at Stanford University on the power of storytelling for not for profit organizations. So join me in welcoming Doug Scott to the real marketing real fast podcast today.
Doug Morneau
Well, hey, Scott, super excited to have you on the podcast today. So welcome to the real marketing real fast podcast.
Doug Scott
Hey, Doug, great to be here.
Doug Morneau
Well, you're working in an area that's got a number of things that really piqued my interest. One is video so people have finally woken up to the importance of video for marketing. And the third or second one strategy in the third is not for profits. And I like all those spaces on those topics. So do you want to share with our audience system overview of the kind of what you do and how you help people?
Doug Scott
Of course, my pleasure. tectonic video exists to help nonprofits realize the power of video to accomplish their mission. And that could be through marketing or for fundraising, but also for other things. internal communications, training, hiring, even their programmatic work. So we are a video agency for nonprofits. So we start with strategy. It could be an organization-wide or a campaign-specific video strategy. Then we implement that strategy from concept all the way through filming through post-production, then we can advise on distribution and measurements. And we're humbled to work with some of the world's most amazing nonprofits.
