Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum
Aug 9, 2018 ·
23m 52s
The rising cost of fuel isn’t keep drivers off the road this summer, GasBuddy CEO Sarah McCrary tells Karen Webster in this episode of Data Drivers - but it has...
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The rising cost of fuel isn’t keep drivers off the road this summer, GasBuddy CEO Sarah McCrary tells Karen Webster in this episode of Data Drivers - but it has made them more driven to find the best deal per gallon than ever. But while price is a powerful lever, McCrary noted, there’s only so low operators can go. Which means when thinking about mobile and how to leverage it, the question operators need to answer is how they can create more real touch-points with their buyers - and use those to build real loyalty.
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