On the last episode of the podcast, Mark Schaefer and I talked about his new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Mark unpacked the four things he found all well known experts have in common. Every person, in every field in every region of the world did the same four things. Figured out what they wanted to be known for Found an uncontested space Figured out the right kind of content for their message Found an actionable audience On today’s podcast, I continue my conversation with Mark as we cover the differences between passion and sustained interest, Why everyone Won’t be known, How your culture may be working against you in your efforts to be known and the future of employment.   Full show notes are available at http://PlatformGiant.com/69