5. The market

5. The market

0 0 5 months ago
After talking about inventions and iron, steel and carbon, about races and champions and how Campagnolo always managed to somehow get the spotlight pointed at its products, in this episode we deal with another great challenge for the Vicenza-based company: the market itself.

Studying the competition has always been at the heart of the company's strategies. We look back at its origins, from when Tullio came up with the brainchild of emphasising the victories of the champions who used his ... See More


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