It’s a scary time to be a human being, and it’s a scary time to be a business owner. We’ve never gone through something like this before, so it’s impossible to know what’s “right” when it comes to your brand during a pandemic. In this special edition live recording of Brand Therapy, Phil and Lauren tackle one of many questions on people’s minds: Should you promote your brand during a pandemic? The answer isn’t clear, but together, we make some strong conclusions that might help give you direction.