Six reasons why things catch on or become contagious?
Jul 9, 2019 ·
20m 36s
A discussion based on a book called “Contagious” by Jonah Berger, published in 2013. A quick summary of the topics covered in the book and what I will talk about:...
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A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.
A quick summary of the topics covered in the book and what I will talk about:
Social currency - does it make me look good?
Triggers - how are you reminded of the product?
Emotion - strong emotions = sharing
Public - what is everyone else doing?
Practical value - is it actually helpful?
Stories - is my idea/ product a relevant part of a cool story?
show less
A quick summary of the topics covered in the book and what I will talk about:
Social currency - does it make me look good?
Triggers - how are you reminded of the product?
Emotion - strong emotions = sharing
Public - what is everyone else doing?
Practical value - is it actually helpful?
Stories - is my idea/ product a relevant part of a cool story?
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