Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks.
Many companies confuse gratitude with a rewards program, but they are quite different. In this session, we’ll discuss how gratitude benefits an overall brand, its contribution to the customer experience, and companies that are outstanding at demonstrating an attitude of thankfulness.
About Michael's guest:
Bonnie Harris is the founder of Wax Marketing in St. Paul, Minnesota. She is an integrated marketing communications (IMC) expert with more than twenty years of marketing communications experience across traditional and digital media. She has created IMC campaigns for a wide variety of clients from Ivy League universities to software companies to healthcare specialty practices. She blogs and writes about IMC for national publications and is a regular guest on shows and podcasts discussing marketing and IMC strategy. Bonnie has been quoted in USA Today, Success Magazine, PR Week, and many other publications. Prior to founding Wax Marketing, Bonnie held the position of Executive Vice President for a publicly-held technology firm based in Boston, MA, where she was responsible for 9 profit centers generating more than $100 million in annual revenue.
Bonnie is an adjunct professor for the Reed College of Media IMC graduate program at West Virginia University and teaches IMC for the Public Relations Society of America (PRSA). She holds an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Economics from the University of Minnesota.
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WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.