IMC or ICM?

IMC or ICM?

0 0 4 months ago
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Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR.Today the profession has evolved to the point that communications/PR is now part of integrated marketing communications. Or is it integrated communications marketing? This episode is hosted by Matthew Cummings and he ... See More

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