Effective communication is the key to staying safe during an emergency. In the latest episode of ‘Prep Talk,’ Amy Gibson-Grant, vice president and group campaign director at the Ad Council, and Bill Oberlander, executive creative director and co-founder of Oberland, discuss the role creative marketing and advertising can have in raising public awareness and inspiring change. The guests also talk about their partnership with New York City Emergency Management and the new public service announcements, “Communicate When It Counts.”