When Michael Aronson was sitting at his South Melbourne market stall in 1973, he wondered why people bought toothpaste that had flouride in it given it was already in the water.
Almost 50 years on, Michael has created a global success from selling organic, vegan and other natural products for discerning customers
Listen to his story of perseverance and customer need in this latest episode of Founders
When Michael Aronson was sitting at his South Melbourne market stall in 1973, he wondered why people bought toothpaste that had flouride in it given it was already in the water.
Almost 50 years on, Michael has created a global success from selling organic, vegan and other natural products for discerning customers
Listen to his story of perseverance and customer need in this latest episode of Founders
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