A recent study shows that 97% of B2B marketers see a dramatic increase in the breadth of skill needed. When mastering B2B marketing strategies, especially when it comes to planning theB2B marketing strategies budget, it is crucial to consider: it is a better investment, in the long versus short term, to hire and train within, or to outsource?
Internal is not always the way to go if the investment will be too much and there not be a ROI, but to counteract that consideration: sometimes training someone internally, on your own programs and processes, is the smart way to go. Either way, it is essential to be fully aware of a potential employee's skill set. Some questions to ask:
Are they a good writer?
What are their technical skills?
Are they familiar with social media, marketing automation systems?
And, importantly, will they be able to show results after analyzing data
These are all points to consider. This week's guest is a Columbus marketer who is very well versed in examining B2B marketing strategies from all sides.
The B2B Marketing Strategies of a Lifelong Learner
b2b marketing budgetIn episode #007 of the Columbus Marketing Show, I welcome Dan Harris, Vice President of Strategic Marketing at Minds On, a digital marketing agency in Columbus, Ohio.
Dan has attended numerous Columbus Universities, including Franklin University, Ohio State University, and Columbus State Community Collage. While there he studies marketing, general business, and adult learning and vocational education.
Dan worked as a senior consultant with Discover Financial Services for over six years, before becoming the founder of several companies, including Harris Consulting and TechConnect Ohio. He also worked as a Director of Marketing at both SmartPipes and ENDFORCE.
Dan brought his many years of marketing and consulting experience to his current position as Vice President of Strategic Marketing at Minds On. Dan stopped by the studio to discuss the importance of mastering B2B strategies, including being familiar with the skills gap when setting a B2B marketing budget, as well as the importance of developing personas.
He also discussed how his recent book, The Weekend Perspective: Do the Work to Get the Work, came to be. Go ahead, turn up the speakers, click play and enjoy episode #007 of The Columbus Marketing Show!
