How important of a role does brand play when growing a franchised restaurant system? And, what about content marketing?

My guest this week believes that all three work together to create a key formula that is critical to success. And in his system, he sits right in the middle of the cross section between the three leading the charge for explosive growth.

In episode #029 of the Social Restaurant Podcast, I talk with Matt Debusk, Vice President of Brand for Great Wraps, an Atlanta-based concept with only one corporate-owned location.

Matt and I discuss everything from brand and franchise development to website development and also how to build a sustainable content program that taps mixes local-level content to top down stories.

Go ahead, turn up the speakers, click play and listening to episode #029 of the Social Restaurant Podcast.

And as always, please support our show sponsors:

ON SCENE PRODUCTIONS
Video content is changing. Not only in the way it’s viewed, but also in how it’s produced. At On Scene Productions, we develop multi-channel video content strategies to help clients fill the entire sales funnel, from introduction to education to purchase. Learn More >> http://bit.ly/OnScene

NETBASE SOLUTIONS
Shouldn’t your brand understand what your customers are saying about you on social media? Netbase provides actionable social media intelligence and insights to multi-unit restaurant brands like Taco Bell, Arby’s and a variety of others through their easy to use, web-based monitoring system. Learn >> http://bit.ly/NetBase-srp