TMR 116 : Advertising - Your Lifestyle by Design (Antony Rotunno & Julian Charles)

TMR 116 : Advertising - Your Lifestyle by Design (Antony Rotunno & Julian Charles)

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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."

(Edward Bernays, Propaganda, 1928)

Entertaining, informative, irritating, embarrassing - you fill in the blanks - advertising certainly works on all of us; none of us is wholly immune. But surely it can ... See More

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