Voice is the impression or tone your readers get when they take in your captions, blogs, and content. There’s nothing worse than showing up on social media, in your newsletters, and even on your website sounding just as granola as everyone else who does what you do.

Finding your brand voice means having an opinion, and that’s okay!

So how do you stand out??

Truth? BE YOURSELF. That’s it.

It’s easier said than done, but in this episode you will learn the exact process I use to create a foundation of HOW I want to communicate with my ideal audience. If you complete this exercise, you’ll have a better idea of how your business stands out among the sea of sameness, too.

Best part is, when you grow your team, you’ll have a ready-to-go sound bite listing for them to reference as they help communicate your brand, even as you begin to choose visual elements that represent your brand style — such as your logos, fonts, colors, photography, and more.