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E166: The "Early Adopter Factor" and Leapfrogging Your Competitors

E166: The "Early Adopter Factor" and Leapfrogging Your Competitors
Nov 9, 2018 · 25m 29s
Many businesses are notorious for being slow to adopt new marketing tactics. So on the flip side, is being an early adopter a competitive advantage?
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Author Allison Gibbs
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