7. Why People Buy - Part 1 - JTBD for innovative products with Alan Klement

7. Why People Buy - Part 1 - JTBD for innovative products with Alan Klement

by Graphos
0 0 2 months ago
Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.

Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers.

Klement’s perspective on “Jobs to Be Done” ... See More

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