5. Crossing the Chasm: Launching an Innovative Product for Mass Adoption

5. Crossing the Chasm: Launching an Innovative Product for Mass Adoption

by Graphos
0 0 4 months ago
Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore.

Until Moore’s book codified and revolutionized how marketers think and talk about product marketing, a “customer” was perceived as anyone who might potentially buy a product. But there are vastly different optimum buyer types at different times in a product marketing life cycle, and understanding them is pivotal to ... See More

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