12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing

12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing

by Graphos
0 0 2 months ago
This is a blog post about what ice skates, hockey sticks and pucks have to do with marketing a new product. Because believe it or not, there’s a lot in common between whatever you do, and ice skates*, hockey sticks, and pucks.

Andreas Schwabe is Graphos' Director of Media Services. Before that he was the first webmaster of the NHL's Edmonton Oilers, and among the first pro sports webmasters.

Is there demand for your product? What’s the ideal selling price and how will it affect the ... See More

Chapters

  1. 01:53
    1: Your People are Part of the Brand
  2. 02:46
    2: Every Part of Your Brand Defines the Product
  3. 04:26
    3: Validation, Validation, Validation

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