Why Digital Marketing Is Shifting From SEO to SEM with Ph.D. Eric Karson of Villanova University

Why Digital Marketing Is Shifting From SEO to SEM with Ph.D. Eric Karson of Villanova University

0 0 25 days ago
On this episode of the podcast from our Digital Marketing Professors Series, we sat down with Eric Karson, Ph.D., Associate Professor of Marketing at Villanova University. In the undergrad digital marketing course that he teaches, Karson covers SEO, analytics, email marketing and social media marketing. However, a significant portion of time is devoted to a hands-on SEM simulator.

"SEO used to be the main component for digital marketing," Eric told us. "[Now] we spend quite a ... See More

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