Do Consumers Want to Hear Ads from Alexa and Google Assistants?
Sep 17, 2018 ·
22m 13s
As Voice technology and adoption are progressing at a very high pace, marketers are increasingly exploring opportunities to drive brand engagement and awareness through voice assistants like Alexa and Siri....
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As Voice technology and adoption are progressing at a very high pace, marketers are increasingly exploring opportunities to drive brand engagement and awareness through voice assistants like Alexa and Siri. However, as this is a new communications channel which has already had a degree of controversy surrounding its very fast growth and home penetration, are people already prepared to be exposed to data-driven advertising through Voice Devices?
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