Savage X Fenty: Micro-influencers, scaling diversity, and the value of creative freedom

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Savage X Fenty: Micro-influencers, scaling diversity, and the value of creative freedom

Made by Marketing

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Lisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, discusses the evolution of influencer marketing, the twofold value of micro-influencers and her top tips for securing internal buy-in for influencer activations.

Show Notes: https://podcast.socialnative.com/made-by-marketing-savage-x-fenty

Lisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, discusses the evolution of influencer marketing, the twofold value of micro-influencers and her top tips for securing internal buy-in for influencer activations. Show Notes: https://podcast.socialnative.com/made-by-marketing-savage-x-fenty read more read less

4 years ago #advertising, #barbie, #brand, #communications, #digital, #fashion, #influencer, #influencermarketing, #marketing, #marketingtips, #media, #rihanna, #savagexfenty, #socialmedia

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