Hannah Robbins, CMO, Maple Hill
Oct 16, 2018 ·
18m 47s
Hannah talks competing with big brands and the importance of micro-influence, transparency and consistent messaging. With an impressive runway of marketing leadership at Walgreens, Kraft and Sara Lee, Hannah Robbins...
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Hannah talks competing with big brands and the importance of micro-influence, transparency and consistent messaging. With an impressive runway of marketing leadership at Walgreens, Kraft and Sara Lee, Hannah Robbins discusses the process of narrowing down a core consumer base to developing the most effective ways of tapping into them using today’s digital technologies.
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