A patient in the morning is a consumer in the afternoon - Patrick Spear of GMDC

A patient in the morning is a consumer in the afternoon - Patrick Spear of GMDC

0 0 about 1 year ago
As the retail industry looks for new ways to improve the shopping experience and manage consumer expectations around personalization, convenience, service and digital tools, the healthcare industry is learning to engage consumers for the first time. Historically a business-to-business industry, healthcare has not needed a deep understanding of consumer behavior. That foundation is shifting as care moves out of hospitals and individual patients begin having opportunities to act more like a true ... See More

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