Like Apples and Oranges - Sort of

While advertising and PR dovetail into each other, they are far from the same thing. Understandably, few people want to listen to a thirty-minute advertisement. For a podcast to be successful, it must be more than a sales pitch - it has to tell a good story.

And speaking of telling a good story, consider the difference between marketing and selling using a traditional PR campaign versus what you now do to promote the same product or service. For example, in the past, you sold a tractor by running a glossy campaign with a farmer atop one riding through a sunlight hayfield. Today, people still need tractors. But, a good PR person must market that same tractor on media platforms like Tik Tok, Facebook, Instagram, and, of course, in podcast interviews. In today's new media, you're selling not only the tractor; you're propelling the farming game to the next level by showing a 'cool farmer' on Instagram live using autonomous technology.

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