EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in keeping business moving for small businesses, alleviating the stress of budget cuts with a forgivable loan. They encourage marketing leaders to take advantage of the lucrative opportunity these programs present within this current climate. Then Tyler introduces MedZone CEO, Joe Freeman. In their interview, they discuss the elements of brand partnership and innovation that have lead to MedZone's success as well as their strategies in the current climate that have allowed for a smooth pivot. Joe makes important points on the necessity for a company to remain proactive in crisis situations through finding solutions such as adding and innovating products to fit the customers change in lifestyle. To wrap up the episode, Tyler and Jon share a Words of Twisdom quote from Dan Rockwell, encouraging business leaders to take a moment to consider their team and customer/client dedication in the midst of the pandemic. Need help navigating your marketing strategy through these turbulent times? Be sure to head over to Fidelitas Development and drop us a line, or just email us directly at info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:46 - In the News: The Paycheck Protection Plan 07:03 - Casual Conversation with Joe Freeman 08:38 - Corona Marketing Hypothetical 14:40 - Featured Guest Joe Freeman 18:46 - How Medzone is being Proactive in Today's Turbulent Climate 20:46 - Providing Value to Your Customers 23:52 - COVID-19's Impact on Marketing Strategies 27:21 - Earned Media and PR Strategies During COVID-19 29:36 - Product Innovation at MedZone 33:27 - Market Research Methodology 35:09 - Asking The Right Questions 37:52 - Growing the MedZone Brand 39:21 - Brand Awareness  41:08 - What Joe Looks For When Hiring 44:37 - Key Takeaway 47:41 - Words Of Twisdom 49:33 - Outro Featured Guests | Joe Freeman LinkedIn MedZone What's In the News  SBA Loans - Coronavirus Stimulus Package Cares Act Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes