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Not going to lie, I've been super excited to share today's episode with you... because today we're talking about what makes people tick - and why this is crucial to the stories you tell to your stakeholders 🤓
Why is it out of billions of people and millions of companies, we only recognise and remember a few?
In this episode we explore how defining your purpose will help you stand out and be remembered.
Understanding what it is you want to achieve and why you exist is the fundamental
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building block to creating a strong brand that others will be inspired and influenced by.
Access links, show notes and more by visiting www.growyourbrand.com.au
Key discussion points:
1) Quick recap of everything we've covered so far
2) One of the most important and overlooked aspects of brand design
3) What do people pay attention to?
4) Understanding salience
5) The importance of developing your stakeholder map for brand growth
A quote to share
"People who don't know you, aren't interested in you. They have no solid concept of your existence. People become interested in you when what you communicate or do is salient to them." - Lauren Kress
Tomorrow's Episode:
How to create your brand map
Video:
Watch the whiteboard video that accompanies this podcast here: https://youtu.be/OkyVirNorAc
Links:
Download the key stakeholder map worksheet here
If you haven't already completed the worksheet from episode 2 to define your purpose and vision and mission statements you can access it via the show notes here: https://www.laurenkress.com/post/defining-your-brand-purpose-why-do-you-exist or download it directly here: https://www.laurenkress.com/why-you-exist-download
For today's worksheet visit: https://www.laurenslaboratory.com/how-to-create-a-stakeholder-map
Tweet with Lauren: @laurenkress89
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/
2 years ago
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