Brand Strategy: How to build and manage your brand with Catherine Zaharias

Brand Strategy: How to build and manage your brand with Catherine Zaharias

0 0 about 1 month ago
Marketing expert Catherine Zaharias talks to Lauren Kress about what really yields results for businesses large and small that want to grow brand equity.

Cat heads up marketing and communications at Nickelodeon Australia and New Zealand's head office and has spent the past 11 years marketing the art and science of being a creative marketer.

In this episode we talk about:

- The difference between creative and analytical marketers
- The resurgence of content marketing during coronavirus
- ... See More

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