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In this special Grow Your Brand episode of Monday Motivation I share how to become a thought leader in your industry or niche in 6 steps.
We take a look at why thought leadership is essential for your personal and professional development and the cycle of success.
You'll learn how you can start to create the opportunities you are seeking for your business and life by building your personal brand.
I also share why developing thought leadership content is essential for B2B experts who want to
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be in a position where they can continuously grow their business and the 5 key ingredients to be a successful thought leader in a particular industry or niche.
To learn more about how you can tell a compelling story that will attract your ideal clients watch my video here: https://www.laurenkress.com/copywriting-and-the-5-things-you-must-do-to-maximise-cro
And you can learn more about best practices for B2B content marketing and how to craft your content here: https://www.laurenkress.com/b2b-content-marketing-lauren-kress-shares-best-practices-to-grow-your-brand
Access more content on how to grow your brand at: https://www.laurenkress.com/grow-your-brand
Time Codes:
02:36 Our topic for today: Understanding how thought leadership will propel your business forward and how to become a thought leader
03:18 Thought leadership definition: What is thought leadership?
04:04 Who this video is for - B2B founders, entrepreneurs, agency owners, business consultants and coaches
04:34 The opportunity a lot of smart people are missing out on becoming a thought leader
05:06 The barriers of entry for becoming a thought leader
06:32 The Dunning Kruger effect definition and impact on thought leadership content
07:16 What's stopping you from becoming a thought leader in your industry?
07:44 The consequences of not investing in your personal brand and thought leadership activities
08:16 How positioning you as a thought leader will move you into "the cycle of success"
08:20 Lauren Kress' cycle of success framework and the 5 stages within this cycle
12:19 The 6 steps to become a thought leader
15:22 The benefits of becoming a thought leader
17:36 The 5 different levels of thought leadership
17:57 Identifying what stage your at as a thought leader and what you need to do next
22:14 The key ingredients to growing your personal brand so you can become a thought leader
25:09 Why your personal brand is the most important thing for your business and career success
25:22 What many coaches neglect to tell you about growing your business
about 1 year ago
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