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Today on the show we're going to start talking about your brand personality. I've split this into two shows because there is quite a lot to cover here, so in today's show I'm going to share more about why your brand personality is important and the gap it will help you address when it comes to your business growth. PLUS more great questions for our new Q&A segment. Check out the links and full show notes at
www.growyourbrand.com.au
Key discussion points:
1) Where I see most clients get stuck
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2) The Why Gap
3) How to stand out amongst your competitors
4) How to start developing your brand personality
5) Brand archetypes
6) The brand archetype quiz - take the quiz here
Today's questions:
Liam Anderson, Australia asks "What does "staying on brand" refer to?"
Kyle Sarringar, South Dakota asks "What do I have to consider when figuring out what my brand is?"
(Remember, you can also submit a question via email and remain anonymous if you prefer!)
A quote to share:
"Information combined with emotion becomes a long-term memory." - Jim Kwik
Next Week's Episode:
Next week we'll continue onto part 2 on brand personality where we'll explore each of the brand archetypes and discuss examples of how brands use these archetypes to form stronger connections with their customers.
Links for resources and getting in touch:
Tweet with Lauren: @laurenkress89
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/
Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting
Send Lauren an email: lauren.kress@thechangemakers.org.au
Take the brand personality quiz here to find out what archetype best represents you and your business
Access the article on the 5 key brand pillars here
2 years ago
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