Guest: Anthony Eisenman
Host: Joe Lemon
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The Real Value Exchange podcast aspires to inspire people to lead with
gratitude. 
Every meaningful human interaction is an exchange of ideas, values, and experiences.


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SUMMARY KEYWORDS
people, sales, man, deal, selling, buyer, talk, learn, years, business, absolutely, social pressures, ROI, school, product, decision-makers, continue, actual, customers, organization

00:00
I followed your IG, and I was just impressed by how you're moving. I saw that you definitely kind of know what you're doing in sales. You've been doing it for some years, it seems like, and then so I was like, I want to talk to all the sales experts out there for one, so I can selflessly learn.

And then to sign and try to get whatever game I can back to the actual audience as well, man. Welcome on to the podcast, brother.

00:43
Yeah, man, I'm excited to be here. I'm the same way. Listen, I think you know, all the true sales professionals out there, they all can kind of spot another winner when they see one. I know there's many people that kind of fake the funk if you want to say it that way. And real, you know, recognize real real.

So the same way as you, I'm always learning, always trying to grow. So you know, I've been able to do the same watching your content. So I appreciate you. And yeah, anything that we can give back to the audience man to help them. You know, that's what we're here for.

01:12
100% man 100% man, you know, so, you know, um, I just want to kind of dive right in with you, man. Because we were going down this path. We're talking about how you relocated up north, man, and you know, you're in one of the wild cities, bro. Like, I mean, LA is wild. We have a wild man, man, and we got a wild mayor, our mayor is off-chain. But Seattle's a little interesting as well. You know, you guys have exciting things. Pros and cons. Either way, right? Like, I mean, I'm not one to sit here and say 100% one way versus the other. I think there's; you can find useful and a lot of it right. But you know, trying to be at your best during this time is a challenge because you still have life. Right? You have kids, you still do other things, right? You still got a man in the household, you know, life is still happening with the other things, right? Um, you know, man, I would love to kind of press into that today. But first and foremost, you have to give everybody some background on yourself. Give us a context, man. How long have you been making sales? What do you love about sales? What do you sell?

02:14
Yeah, man. Yeah,

02:15
we'll get into all the other stuff. It's a crazy time. And, you know, give the audience a little context. We're just still in the middle of COVID-19. You know, it's what Joe's talking about? What a social injustice still going on. And we're in the middle of an election year. So it's crazy. And I am in Seattle, and we'll kind of get into that. But as far as on the sales side, man, I've been doing it for 20 years. You know, my background is, you know, I barely graduated high school. I was working at a fast-food restaurant. You know, after high school, all my friends were going to college. You know, I was a knucklehead. My dad went to jail for 13 years; you know, I was raised a single mom. So I was just wiling out, really. And, you know, it came to a point where I was like, you know, what am I going to do with my life? Right? Yeah, you know, work flipping hot dogs are the rest of my life. And I realized, like, Listen, I was at a point where I was never going to be a doctor and never going to be an attorney or whatever those quote-unquote so-called, like high-income earners what we're taught, right, so I, I tried to

04:05
I started selling vacuum cleaners door to door, but man talk about being in the trenches. That's where you learn, right? Where you learn

04:11
it man, that's how you learn it now just so the audience knows. I sell products and services to large organizations. I work with fortune 100 fortune 500 companies have a large shareholder in a privately held company that I've done that I've been with for the past ten years I managed about $15 million worth of business and work with some of the biggest brands in the world man. Now I teach people how to do personal branding and then how to you know, to manage their high income, you know, that you can earn from sales, so that's pretty much it.

04:43
I love it.

04:44
I love your background. I love the opening. I love the story. I love we're just conversations about the Go man because, you know myself, I was a knucklehead. Like I was a knucklehead born, born knucklehead stubborn, you know, did all this stuff. And at some point, I was just like, wait, and I need to make some money then and actually get this going. And one of the reasons I even like doing sales culture is because I tried to show people who didn't go to college, I went to college for eight years, because I was just cutting up, you know, I just had parties, and I was the guy throwing stuff. And then I was like the old guy in college. But, um, but but but man, I love talking to people that have that background, because people that have those exciting things that happen early in their life, you know, sales is a great profession to press into, because sales get such a bad rap man, as you know, but it's like one of those things, every business needs it. Like people get into this thing. I don't want to be like a used car salesman, like, you know, sales, you know, I don't want to be salesy.

05:43
What does that mean?

05:44
I understand what that means. I get it. But it is also a thing where it's like, but every business needs it. Right? And it's disruptive.

05:54
Other stigmas behind it, too, but sorry. Yeah,

05:57
No, like, you're not you, you hit the nail on the head, like nothing happens until something makes a sale. Those are the most critical people in any organization are the ones who can drive revenue, significantly if you can drive revenue in a in a down market or in a down climate or whatever the hell we're going through right now. Right? You know that the low top below 10% of sales reps have gotten cut, right? Because you know, they couldn't make it. So the top sales reps are going to continue to drive revenue, continue to get creative. And then yeah, man. And the second piece here of what you said is the most significant limiting belief of any sales rep is that they think they're coming off too pushy, right? And it's just for the audience. And this is a gym, it's like, Listen, you just have to flip your mindset, you're not there selling, you're not here to sell things, you're here to help people, right. And if you really believe in your product, and if you can build an ROI. And if you can help people increase productivity or, you know, lower costs, or you know, give them less stress or whatever your product service does, then you would be doing a disservice by not trying to at least educate them on how you can help them you know what I'm saying?

07:02
Love it. Love man 100%? i, man, I'm wrong with it. What products and services are you selling right now to be exact? This will be to have some ideas is asking. So, yes,

07:12
so the company that I'm a large shareholder in, we sell security integration. So if you go into a large organization, you know, like maybe like a retail store, you know, that has 1000 locations across the country, or maybe there's a large coffee shop, you may have, you know, steam that has, you know, stores on every corner and or large banks that have 1000s of locations across the country, right. So these companies, they need security, integration tools, whether those servers are cameras, and these, these are smart tools where they can integrate with their point of sale, and they can integrate, you know, with with other devices in the in the store, and then, you know, you can build analytics and help them with their operational efficiencies and things like that. But we take them, and we scale them across the entire organization. Your exponentially growing revenue, because you're not selling it into one or two locations selling into 1000. Right? You exponentially are solving more significant problems, right. And you're which exponentially increases your commissions, because you're you know, you're selling more revenue. But along with that comes, you know, more significant problems you have to deal with on the sales side.

08:22
100% man, so so you know, I'm curious, did you graduate from college?

08:27
Yeah, I did. I did. I graduated from college. And then I actually went back afterward and got a master's in business communication as well. Love that.

26:15
The cream always rises to the top man. You can't beat it. You can't fool the game. I've been focusing on. It's helping my customers, helping salespeople, and just you know, trying to give value to the world man, and it's it's come back you know, tenfold man I'm blessed. Grateful and you know we're doing okay man can't complain.

26:46
Well, Anthony, man, keep on rocking, brother but please everybody how to find you as well. I'm going to have the other link. And that's your show notes. But But it is all that good stuff.

26:54
Yeah, man. I do all most of my dirty work on it, man. So Anthony Eisenman is een man, you can go there. Always free content dropping daily. And then the link in my bio is a cold call Inc, which is my website. And you can go there and get all kinds of free. Free value content as well, man, so you can find me on Ig