Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week, James interviewed Eric Nagel, Chief Technical Officer of F-M-T-C and Preston Holland, Director of Business Development for BrandVerity, about the ins and outs of FTC disclosures. This week, James and Arlene (a.k.a. The Geek) will get back to talking about one of our favorite topics here at the Affiliate Buzz – making
Why Go Local?
James and Arlene have pinpointed the next frontier in affiliate marketing and it’s close to home. In fact, it’s your local market, or any local market. Consider a business like HostGator. They pay between $50 -$125 per client you that you send them. But what are your chances of getting top ranking for a keyword like “webhosting” ? It’s a big world, and a big world wide web. Your chances of getting top ranking in a national market are pretty slim. But in a smaller pond, you can be a bigger fish. James and Arlene will tell you how to become the go-to site in your local market.
How much of a local market can you capture with effective use of Facebook? Well, there are about 200,000 people on the peninsula where James and Arlene live. In a period of a week, the Facebook page for Sawbucks Pub had 190,000 views. Not bad. Ah, but is James spending a lot of money to get that kind of traffic? Nope. He spent less than $50.
So what’s the secret to getting all those people to come to your page? It’s not hiring a designer to create slick looking graphics and ads. It’s reality. Show people what’s really going on - photos and videos. James and Arlene will give examples of how you can draw from a photo archive, from local events or even from local history to create intriguing content that drive traffic to you Facebook page.
Here’s What You’ll Hear
Listen now as James and Arlene critique each other’s laptops then dig into:
- The advantages of competing in a local market
- Some old school techniques that can still be effective for reaching a local market
- What you do and don’t need to do to get maximum Facebook traffic
- A way to greatly increase traffic to your videos on Facebook
- A sample of the types of content that generate local interest
- A quick geography lesson about the Semiahmoo Peninsula
James and Arlene will be back in another episode to talk about how you can improve your Google ranking in local searches. In the meantime, check out these resources:
Episode 442 - http://jamesmartell.com/affiliate-buzz/online-marketing-for-local-businesses/
For information about starting a local web marketing business - http://smartlocal360.com