In Episode 024, Jack has invited Tom Poland, an international best selling author, and his specialty is what he calls "Marketing The Invisible". He's going to share with us the critical difference is between marketing a service or advice as opposed to a physical product. And he is also going to pull back the curtain on some traditional marketing methods to avoid and some more effective alternatives for lead generation.
In Episode 024, Jack has invited Tom Poland, an international best selling author, and his specialty is what he calls "Marketing The Invisible". He's going to share with us the critical difference is between marketing a service or advice as opposed to a physical product. And he is also going to pull back the curtain on some traditional marketing methods to avoid and some more effective alternatives for lead generation.
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