In Episode 018, Jack takes one more step further to discuss the topic on who you serve (i.e. your target audiences) by breaking it down into two components with specific examples given to illustrate his points. So, when someone asks you "what do you do" again, you will be in a better position to know whether he/she is your target audience in the first place. Like my coach and mentor, Alex Mandossian says, successful entrepreneurs spend 80% of the time to pre-qualify their clients.