Sarah Ford is a businesswoman who had to learn the art of adaptation. Her brand, Ranch Road Boots, has survived cross country relocations, pivots, and the transition to online sales. As a former Marine and off-road spirit, Sarah is no stranger to keeping up with the changes life throws at her. With the pandemic and subsequent shutdown hitting everyone hard, Sarah has used her ability to adapt to keep her business alive. Listen as she describes the conception, growth, and evolution of her business and the unique struggles of direct to consumer retailers in unprecedented circumstances.
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