On this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also a prolific thought-leader on the subject. It might seem surprising to have an Ad Man talking about Compliance, but as you'll discover, he's got some highly relevant (and entertaining) insights!
On this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also a prolific thought-leader on the subject. It might seem surprising to have an Ad Man talking about Compliance, but as you'll discover, he's got some highly relevant (and entertaining) insights!
On the podcast, we mention:
Nudgestock, the Ogilvy BeSci festival on 12th June - www.nudgestock.co.uk
Rory's book 'Alchemy' - https://www.penguin.co.uk/books/110/1108430/alchemy/9780753556504.html
You can see his TED Talks here: https://www.ted.com/speakers/rory_sutherland?language=en
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