HSAY 013 - Daniele Gatti | Marketing Consultant | Social Media Expert   Background: Daniele was born in the wine region of Piedmont, in the North of Italy to a family of wine merchants.  He graduated Summa cum Laude in Oriental Languages and Literatures at Venice University in Italy, and has spent extensive time living and working in Japan and Asia. Before joining Velvet Media Daniele has worked for a decade as Brand and Marketing Manager in Fortune 100 companies, leading international-scale projects and multicultural teams. He lives between Tokyo and Denver and in his spare time, tries hard to improve his golf handicap score. Quote: “You have to make the content relevant to the audience, and provide value for the audience in exchange for their engagement and time " Highlights: Started Velvet Media specializes in Marketing and utilizing social media Company started in Italy and has expanded into the USA Found a niche with no competition and grew very fastly with the help of social media People were skeptical at first, it was tough to sell this idea of using social media for marketing Started utilizing social media in company about 3 years ago Advertising and using social media is not a one size fits all marketing approach Something posted on Facebook might not be suitable or the best content for Twitter This causes redundancy of content Need to customize content to fit each different platform You have to be storytelling in order to capture the attention of your audience Providing audience with value in exchange for their engagement and time Likes DO equal dollars People are starting to spend more and more time on social media More and more people are looking at content on a mobile platform This changes the relevance of content Something that worked on a laptop or a computer might not look the best on a cell phone or mobile device Building loyalty through the stories you tell on social media platforms is so important Need to build brand equity first Landscape within Facebook is changing very rapidly Instagram is becoming much more of a marketplace This past election was the first true social media political campaign and election Candidates were able to leverage their social media to tell stories and generate impressions With regards to Reviews and social media, it only takes one bad review to stir the pot Has social media become a barrier to human interaction? We need to use social media as a tool and a bridge to go to another place Don’t just sit on the bridge! It is up to the user to cross that bridge and create that human interaction It has given us incredible power which we have never had before We can use social media to breach communication gaps There is so much power in crowdfunding and small startup grow because of social media Resources: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Amazon: https://www.amazon.com/dp/B00BATNNZY/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Connect: WWW.Velvetmedia.it Velvet Media on Twitter, Instagram, and Facebook   I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.   Until next time, thank's everybody!