HSAY 011 - Kim Acedo - Self Care Coach | Health and Wellness Mentor | Personal Trainer Background:   “You don’t get stronger if you do the same thing all the time” Kim Acedo has been advising women in midlife on their health and wellness since 2000. She works exclusively with women in their 50s who want to live their healthiest and happiest life. Most of her clients have been putting their health and self-care on the back burner for most of their lives and when they hit their 50s they realized that they’ve been putting their wants and needs to the side and it’s now time for them to refocus on themselves. Kim empowers her clients to build confidence, resilience, hope, self-motivation, and make lasting changes to their health and well‐being. Her clients and she work together to get “unstuck” and discover goals and strategies based on their core values and motivators in order to bring about the healthy lifestyle they desire. Kim has a Master’s degree in Kinesiology with an emphasis in Exercise Science and is a Certified Health & Wellness Coach through Wellcoaches School of Coaching. Highlights: Health and self care coach for women in their 50’s Kim is 35 but has been working with people in their 50’s for about 20 years Started as a personal trainer; did this for 15 years Thought that she would open her own gym, but started to work with her clients in a different way so decided against it Likes working with people for an extended amount of time Discovered her clients wanted an overall wellness in their life Would give her clients a judgement free space to open up and talk with her; this gave her a shift in energy All coaching is done virtually Finds herself very fulfilled Discovered she had coaching skills, listening, reflecting back, asking open-ended questions Went to a coaching school and felt like it was exactly what she should be doing Involved in a mastermind group for about 5 years Most of her clients have been putting other people first in their lives for a long time Women who have hit their 50’s and are experiencing an empty nest or questioning their purpose They are asking themselves what’s next?  They want to start putting themselves right up with everyone else Women at this age are more open to adventure and a new challenge Realize their parents are declining and this changes things for them as well Uses facebook mostly for business, email for business instagram for personal Has snapchat and twitter accounts but doesn’t typically use those Wants to be where her audience is; her ideal client is a facebook user Facebook is becoming a great way to curate information Her clients need to be ready, willing, and able to make a change Discovered that there are so many women on Facebook that are available for her to target So many tools for targeting and advertising to specific markets on Facebook She is concerned with the level of distraction due to Facebook Finds that women in their 50’s are also distracted by Facebook You need to step away from social media in order to improve yourself Over Consuming social media is a problem despite the demographic It’s necessary to close down your social media at times and not have to focus on many things at one time Resources: Deep Work: Rules for Focused Success in a Distracted World by Cal Newport So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport The Miracle Morning by Hal Elrod   Connect: Business website: Transformation Wellness for Women; Facebook: Kim Acedo I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.   Until next time, thank's everybody!