Price testing can be a simple A.B. split. But to make it work you must understand modeling, operational costs, and how to increase net value.

Too many markers make the mistake of ignoring the business impact of market test. With this introduction you’ll understand the value and performance measures necessary to do a real price test.

You will know which metrics matter. This podcast covers the behind-the-scenes price modeling necessary to have successful marketing campaigns. You’ll see the relationship between marketing plan and operational process.

This kind of analysis makes millions for my clients. It helps you unlock hidden profits in a business, and generate value from your marketing investment.